My focus is on healthy, seasonal and regional food, and on sustainability in general. My wish is to give as many people as possible a greater understanding of how to live a more sustainable lifestyle. I’d like to inspire them to think about sustainability in their day-to-day lives, and I do this primarily on my blog but also on social media or through cooking and baking courses.
It all started with my blog, which was at the time I began to study graphic design in Vienna. I come from a rural area. My family always had their own farm, so seasonal and regional food were simply part of my everyday life. In summer, the tomatoes for our lunchtime snack came from our own garden. I wasn’t really aware that that could be something special. Things were different in Vienna, of course. The tomatoes for my lunchtime snack, as well as all my fruit and vegetables, came from the supermarket and suddenly didn’t taste like they did at home. That made me think, and I realised that it’s not only what we eat that’s important but also where our food comes from. Our food affects not only our health but also the planet. This realisation also led me to ask myself what I could do to change things for the better, and that in turn led to my desire to inspire people to take conscious decisions and live more sustainably.
For my study dissertation, I then developed a fictitious brand and a fictitious blog on precisely that subject. And over time, that fictitious project became reality. When I first started 10 years ago, my blog was one of the first of around 300 blogs dealing with this topic.